Marketing Strategies

Internet Marketing Opportunities

Segmented Accommodations E-Mail Blasts

(Five different properties per e-mail blast)

Segmented e-mail blasts offer an affordable way for those in the accommodations sector (Official Myrtle Beach Area Visitors Guide advertisers only) to reach highly targeted traffic by advertising your special offer to the accommodations interest group of more than 85,000 e-mail subscribers.

• Requirements:
  Photo
  Text or Word (.txt or .doc)
  One offer
  See example

Advertiser will receive two links: One to the member’s site and one to the offer in the booking engine or specials page.

The costs of Internet options vary; contact Scott Head, advertising sales manager, at (843) 916-7277 or by e-mail.

Note: In order to participate, members must contribute $1 per rented room night for lodging members or a 1 percent “marketing fee” or a nonparticipating advertising cost for non-lodging members.